Bobby Kegley
Paid social that earns its budget.
Performance marketer steeped in paid social. I own the whole program — strategy, creative, copy, and media — so it stays sharp from first impression to checkout. $7M+ in managed spend, deepest across Meta, LinkedIn, and TikTok.
Selected results
6.7× return on ad spend — $150K of Meta spend into $1M+ in revenue.
86% lower cost per lead — $35 down to $5, with CPM down 73%.
Opt-in rate from 10% to 25% — held at 2.5× category-average CTR.
20,000+ leads from one funnel — a quiz funnel converting at a 10% purchase rate.
Email confirmation from 45% to 65% — cleaner, more deliverable lists.
100+ qualified applications — from under £5,000 in total spend.
$70K in new business — ten clients won from a single event-marketing overhaul.
Record sales conversions — for a #1 New York Times best-selling author.
Sectors
B2B SaaS · home building & construction · sports & entertainment · ecommerce · events · education brands.
Now
Paid social manager at a global independent agency, running campaigns for enterprise brands across the Americas, Europe, and APAC.