Customer insights are like little pieces of a roadmap on your entrepreneurial journey.
Without them, you’re flying blind.
But when you have enough of them, you have a clear picture of where you’re going. Because you know what your customers want (and even more importantly, what they don’t want).
I love to collect feedback everywhere I can.
(I actually have a course on how to collect compelling testimonials)
So recently on a mastermind call, a good friend of mine gave me this great idea. (Warning: this post is going to be pretty meta):
Underneath your post, ask people what they thought of it. Learn what your audience wants more of. And less of.
What kind of content do they adore? Which content makes them run away to someone else?
So I’m going to take it a step farther. Here’s how I’m planning to implement this idea:
1: Set up a simple Gravity Form
I use a plugin called Gravity Forms that makes creating user friendly WordPress forms easy.
But there are plenty of plugins that can do something similar.
2: Create two questions
I’m going to start with a simple two-choice question. I’ll ask readers to rate the article they just read.
Then, as soon as they answer that question, I’ll ask them if they’d like to provide a more detailed response. Basically, ask them why they rated it the way they did.
I want both quantitative and qualitative feedback, and this setup will help me get that.
3: Collect feedback
With everything set up, it’ll be time to keep up the writing habit and gather the data over time.
Bonus Idea: Send Out Your Highest Rated Content
As I gather results, I’ll start to see which posts are getting the highest ratings.
Then I can choose to either send out the highest rated content from that week. Or I can use that information to compile my highest rated content as part of my new subscriber welcome series.
Okay, I said this was going to be meta. So now here’s what I need you to do:
PLEASE let me know what you thought of this article!
Leave your rating below. Thanks!