Online Marketing Consultant
“Marketing is a battle of ideas. So if you are to succeed, you must have an idea or attribute of your own to focus your efforts around. Without one, you had better have a low price. A very low …
Continue Reading about What Makes Your Message Work (AOM Series Part 3) →
“You’re selling a black box.To the customer, you’re selling a promise with a price tag, and that’s it. They don’t see the inside until they pay. It could be a load of garbage inside, or it could be …
Continue Reading about The Offer Equation (AOM Series Part 2) →
Are you familiar with the 40/40/20 rule? Essentially: when it comes to the performance of a marketing campaign there are 3 main factors. 40% of the success is due to picking the right …
Continue Reading about The Marketing ‘Meta Rule’ (AOM Series Part 1) →
Netflix MUST keep you hooked. Their $25 billion in revenue depends on it. That’s why when new show catches your eye, Netflix goes ahead and starts playing it for you. Before you know it …
Continue Reading about The Netflix Secret to a Winning Webinar →
Heads up — I'm going to make a big claim. When you're done reading this leave a comment and tell me if you disagree. Here we go… Copywriting is the #1 skill you can have as an online …
Continue Reading about The #1 Thing You Need to Write Great Copy →
One of the most important principles I've found in business (and life) is: Everything is a systems problem. Let's take John. His wife, Michelle, isn't feeling appreciated. Sure, he could tell …