One of the most important principles I've found in business (and life) is: Everything is a systems problem. Let's take John. His wife, Michelle, isn't feeling appreciated. Sure, he could tell …
Use This 3-Step Process to Decide How To Market Your Business
So as a marketer I hear questions like this all the time… "How do I increase my visibility?" It basically boils down to… How do I get noticed? And how do I turn that attention into clients I …
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The Truth About Your Best Customers
The other day my client did a promotion for her signature program. Looking at the results, one thing stood out. She noticed that every single person who joined her $1000 program was already a …
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The Newbie Webinar Mistake That Could Be Costing You Big
What's the best piece of advice you've ever gotten? For me, it's something my grandpa told me years ago. One day when I was maybe 9 or 10, we were sitting in his office and he decided to …
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How To Welcome Your New Subscribers
A lovely person wrote in the other day to say she LOVED my first email — the one I send to welcome new subscribers to my list. I LOVE getting emails like this The first email is so important. …
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The Case Against Cheap Leads
Have you noticed a TON of ads from Facebook ad agencies offering to get you "cheap leads"? Based on all the noise you'd think the secret to a thriving online business was filling your CRM with 20¢ …