“As an organizer I start from where the world is, as it is, not as I would like it to be. That we accept the world as it is does not in any sense weaken our desire to change it into what we believe it …
Stuck On What Content To Create? Get Your Audience To Help You
Ever get stuck on what content or webinar you should create next? If you do, don't worry. We all get stuck at this stage at some point. What I recommend is instead of staying stuck inside your …
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2 Magic Words That Increased Our Opt-In Rate by 300%
After a couple rounds of testing, we found these 2 *magic* words made a huge difference in the opt-in rate. My client's quiz opt-in rate jumped from 20% to 65%. I couldn't even believe how big …
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Scrapbook Marketing: How To Cut Your Work In Half & Get Even Better Results
During his 75 year career, Picasso produced an estimated 13,500 paintings. Plus 100,000 graphic prints or engravings. And 34,000 book illustrations (147,800 pieces total). And unless you're an art …
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Perception Is Everything: How To Ruin Your Reputation
Unless you're a churn & burn type business, you want to be planning for the long haul. Building relationships with your prospects and customers over time. Maintaining a strong reputation in …
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Quick Tip To Instantly Improve Your Copy
It may be hard to pronounce, but it's one of the most important acronyms in marketing. WIIFM "What's in it for me?" Your marketing copy should answer this question with a compelling …
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