It may be hard to pronounce, but it's one of the most important acronyms in marketing. WIIFM "What's in it for me?" Your marketing copy should answer this question with a compelling …
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How Expensive Are Facebook Ads?
Now even though I run ads for a living, I'll admit… Yes, Facebook ads can be expensive. At least in an absolute sense. Some businesses spend $100K/month on ads. Others a million plus. That …
Real Talk: Nobody Wants Your Stuff
So there's a golden rule in marketing. It's always been true. In a strong economy, you can get away with ignoring it sometimes. But when wallets clam shut, you can't afford to ignore …
Why Your Customers Should Be Writing Your Copy
"Those who are closest to the customer win"Bernadette Jiwa Some businesses struggle with this. Not because they don't care about the customer. Just because they're in a certain type of …
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Why You Should Be Like Madonna
I haven't had a chance to review all 2 billion websites on the internet, but I bet most of them would fail what I call: The "White Out Test" Which is where, if you took white out tape and …
This Winemaker Gets It: Cut The Fluff and Stick With Simple
Fluffy messages are confusing and get ignored. You want to be as direct and clear in your marketing messages as possible. Check out this part of the homepage from Empathy Wines (founded by Gary …
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