Here's a quick piece of advice if you're selling something lower priced (<$500): On the order form, add an order bump. Here's an example of what that looks like: Example from Todd …
Is Your Facebook Ad Copy Doing Its Job? Check These Two Critical (But Lesser Known) Metrics
It might seem counterintuitive, but with Facebook you do NOT want everyone to click on your ad. That's because the Facebook algorithm better optimizes when you give it clean data. Clean data …
Your Marketing is a System — Not a Slapped Together Collection Of Parts
"Your business is not a collection of parts that can be tweaked one at a time. Instead, your business is a system from which results emerge from the interactions of the parts."Andre Chaperon Taken …
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Facebook Ads Won’t Fix Your Business
I've talked to a good amount of business owners over the years whose businesses had stalled and believed Facebook ads would fix it. That's because there's a fundamental misunderstanding in what …
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“How Much Should I Spend On My Facebook Ads?”
As someone who does Facebook Advertising for others, this question comes up a lot. And it's totally understandable. If something seems like a black hole, we're not exactly thrilled to throw …
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To Change the World, First Meet It
“As an organizer I start from where the world is, as it is, not as I would like it to be. That we accept the world as it is does not in any sense weaken our desire to change it into what we believe it …