If you've been doubting your direction, this short article is for you. It's easy to look at the bigwigs and feel small in comparison. The big brands look like they have it all together. But …
Avoid the Ad Ban: 2 Quick Tips To Keep Your Facebook Account Healthy and Avoid a Shutdown
I audited a Facebook ad account yesterday with almost 100 policy violations. And that was in just 3 months since the account had been opened. Facebook tends to be suspicious of new accounts. I was …
Always Be Learning
Customer insights are like little pieces of a roadmap on your entrepreneurial journey. Without them, you're flying blind. But when you have enough of them, you have a clear picture of where …
Why Facebook Won’t Take Your Money (What They Understand About “The Main Thing”)
So there's something the average user probably doesn't understand about Facebook. With all the drama surrounding the Facebook platform, you'd think Facebook would be like a money vaccuum, happily …
What You Measure Matters
When a measure becomes a target, it ceases to be a good measure.Goodhart's Law I don't believe wanting to make money is a bad thing. In the right social and economic environment, money can an …
What Keeps Entrepreneurs From Having a Great Business
One of my clients has reached the stage in her business where the choices are no longer "good vs bad". In the beginning the choices are easy. As an example: When you first start, your website …
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