One of the most important principles I've found in business (and life) is: Everything is a systems problem. Let's take John. His wife, Michelle, isn't feeling appreciated. Sure, he could tell …
The Truth About Your Best Customers
The other day my client did a promotion for her signature program. Looking at the results, one thing stood out. She noticed that every single person who joined her $1000 program was already a …
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We All Start Somewhere
If you've been doubting your direction, this short article is for you. It's easy to look at the bigwigs and feel small in comparison. The big brands look like they have it all together. But …
Why Facebook Won’t Take Your Money (What They Understand About “The Main Thing”)
So there's something the average user probably doesn't understand about Facebook. With all the drama surrounding the Facebook platform, you'd think Facebook would be like a money vaccuum, happily …
What You Measure Matters
When a measure becomes a target, it ceases to be a good measure.Goodhart's Law I don't believe wanting to make money is a bad thing. In the right social and economic environment, money can an …
What Keeps Entrepreneurs From Having a Great Business
One of my clients has reached the stage in her business where the choices are no longer "good vs bad". In the beginning the choices are easy. As an example: When you first start, your website …
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