Have you noticed a TON of ads from Facebook ad agencies offering to get you "cheap leads"? Based on all the noise you'd think the secret to a thriving online business was filling your CRM with 20¢ …
This Simple Editing Process Will Immediately Improve Your Writing
"Don’t write to sound smart. Write to be useful. If you’re useful over a long time period, you will end up looking smart anyway."James Clear Writing is the art of beaming an idea into someone's …
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Quick Tip: Add An Order Bump
Here's a quick piece of advice if you're selling something lower priced (<$500): On the order form, add an order bump. Here's an example of what that looks like: Example from Todd …
Is Your Facebook Ad Copy Doing Its Job? Check These Two Critical (But Lesser Known) Metrics
It might seem counterintuitive, but with Facebook you do NOT want everyone to click on your ad. That's because the Facebook algorithm better optimizes when you give it clean data. Clean data …
Your Marketing is a System — Not a Slapped Together Collection Of Parts
"Your business is not a collection of parts that can be tweaked one at a time. Instead, your business is a system from which results emerge from the interactions of the parts."Andre Chaperon Taken …
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Facebook Ads Won’t Fix Your Business
I've talked to a good amount of business owners over the years whose businesses had stalled and believed Facebook ads would fix it. That's because there's a fundamental misunderstanding in what …
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