Online Marketing Consultant
“Marketing is a battle of ideas. So if you are to succeed, you must have an idea or attribute of your own to focus your efforts around. Without one, you had better have a low price. A very low …
Continue Reading about What Makes Your Message Work (AOM Series Part 3) →
Heads up — I'm going to make a big claim. When you're done reading this leave a comment and tell me if you disagree. Here we go… Copywriting is the #1 skill you can have as an online …
Continue Reading about The #1 Thing You Need to Write Great Copy →
"Don’t write to sound smart. Write to be useful. If you’re useful over a long time period, you will end up looking smart anyway."James Clear Writing is the art of beaming an idea into someone's …
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It may be hard to pronounce, but it's one of the most important acronyms in marketing. WIIFM "What's in it for me?" Your marketing copy should answer this question with a compelling …
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"Those who are closest to the customer win"Bernadette Jiwa Some businesses struggle with this. Not because they don't care about the customer. Just because they're in a certain type of …
Continue Reading about Why Your Customers Should Be Writing Your Copy →
Fluffy messages are confusing and get ignored. You want to be as direct and clear in your marketing messages as possible. Check out this part of the homepage from Empathy Wines (founded by Gary …
Continue Reading about This Winemaker Gets It: Cut The Fluff and Stick With Simple →
