Have you noticed a TON of ads from Facebook ad agencies offering to get you "cheap leads"? Based on all the noise you'd think the secret to a thriving online business was filling your CRM with 20¢ …
Is Your Facebook Ad Copy Doing Its Job? Check These Two Critical (But Lesser Known) Metrics
It might seem counterintuitive, but with Facebook you do NOT want everyone to click on your ad. That's because the Facebook algorithm better optimizes when you give it clean data. Clean data …
Facebook Ads Won’t Fix Your Business
I've talked to a good amount of business owners over the years whose businesses had stalled and believed Facebook ads would fix it. That's because there's a fundamental misunderstanding in what …
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“How Much Should I Spend On My Facebook Ads?”
As someone who does Facebook Advertising for others, this question comes up a lot. And it's totally understandable. If something seems like a black hole, we're not exactly thrilled to throw …
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How Expensive Are Facebook Ads?
Now even though I run ads for a living, I'll admit… Yes, Facebook ads can be expensive. At least in an absolute sense. Some businesses spend $100K/month on ads. Others a million plus. That …
Avoid the Ad Ban: 2 Quick Tips To Keep Your Facebook Account Healthy and Avoid a Shutdown
I audited a Facebook ad account yesterday with almost 100 policy violations. And that was in just 3 months since the account had been opened. Facebook tends to be suspicious of new accounts. I was …