A coach asked me this question the other day. And to give you a little bit of context: She was doing live webinars with the goal of going fully automated and evergreen once the webinar was …
How To Welcome Your New Subscribers
A lovely person wrote in the other day to say she LOVED my first email — the one I send to welcome new subscribers to my list. I LOVE getting emails like this The first email is so important. …
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Quick Tip: Add An Order Bump
Here's a quick piece of advice if you're selling something lower priced (<$500): On the order form, add an order bump. Here's an example of what that looks like: Example from Todd …
2 Magic Words That Increased Our Opt-In Rate by 300%
After a couple rounds of testing, we found these 2 *magic* words made a huge difference in the opt-in rate. My client's quiz opt-in rate jumped from 20% to 65%. I couldn't even believe how big …
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The Most Important Page On Your Website (That You’re Probably Ignoring Right Now)
"Companies that practice the strategy of preeminence always come from a position of “hopefulness”. They genuinely have a better and higher wish or hope for their clients or prospects than they even …
What Makes Prospective Customers Run Towards You—Or Away From You
Here's something important to understand if you want the people who click on your ads to turn into customers: Each step on their journey from click to customer has to make perfect sense to …
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