Part 1 When you think “candy bar”, certain brands probably come to mind. If I want a candy bar, Twix is competing with Butterfinger which is competing with Snickers. It’s our natural instinct …
The Offer Equation (AOM Series Part 2)
“You’re selling a black box.To the customer, you’re selling a promise with a price tag, and that’s it. They don’t see the inside until they pay. It could be a load of garbage inside, or it could be …
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Double Your Value Instantly: How To Give Your Offers, Programs and Services An Irresistible Name
Giving your programs the right name is important. It's often the difference between "ho hum" and "hell yes". But how do you give it the right name? That's exactly what we're going to cover in …