Giving your programs the right name is important. It’s often the difference between “ho hum” and “hell yes”.
But how do you give it the right name?
That’s exactly what we’re going to cover in today’s article. Let’s get into it.
#1: Make It Interesting
First, you want to make it clear what the client is going to get out of it… without being boring.
This usually means speaking to the outcome, rather than the process.
Rather than a “Facebook Ad Workshop” (process).
You can name it “Facebook Ads That Sell” (outcome).
Here’s another example for a book title:
“How to Outsource” (process).
“4 Hour Workweek” (outcome).
Hint: Only one of these sold over a million copies worldwide.
#2: Make It About WIIFM
People care most about WIIFM: “What’s in it for me?”
So make sure your name has a built-in appeal that’s meaningful to your client.
Lets say your ideal client wants to open their first Shopify store. A name that speaks directly to their desire would be “Shopify Store in a Week”
“Outcome + Time” can be a great formula for a name if you can deliver on that promise.
You want to make it clear that this product or service is going to do something highly desirable for your customer. That it’s going to make their life better.
To return to our outsourcing example…
A better name than “How to Outsource” is:
“Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business”
#3: Make It Stick
A great name is one that sticks in your client’s mind. You want to make your name catchy and memorable.
The easiest way to do this is using rhyming and alliteration.
With rhyming, an example of a name for a business course might be:
- 1K in 7 Days
Using alliteration that might be:
- Sales Superstar
- Marketing That Matters
- Trouble-Free Tech
When you use these three factors, you’ll be able to come up with names that establish instant value in the mind of your client. All without adding in extra features, more bonuses, or anything else.
Go ahead and give your programs, processes and methods an irresistible name.
Then feel free to cut me a royalty check after your next big promotion 😉
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