Today we’re going to take a look at the website for one of the best-known leaders in the digital products space, Eben Pagan EbenPaganTraining.com.
Eben is well-known for his marketing savvy, so it’s no surprise he’s done some very smart things on his homepage. In particular, Eben includes a “Students Featured In” section with the big name publications his students have been in. This is a smart move that builds authority and helps positions Eben as the guide who can help you go mainstream (i.e. learn from him and you might have “featured in Forbes” level of success).
Another smart move Eben makes on this page is segmenting his visitors based on their current challenge. This is a great way to quickly deepen the conversation with a visitor by directing them to a page that can talk to their specific needs (since homepages tend to be vague by nature).
That being said, I think there’s an opportunity here for Eben to strengthen the headline at the top of the page and more powerfully communicate what the Eben Pagan brand is all about.
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