“As an organizer I start from where the world is, as it is, not as I would like it to be. That we accept the world as it is does not in any sense weaken our desire to change it into what we believe it should be—it is necessary to begin where the world is if we are going to change it to what we think it should be.”Saul Alinksy
Do you want to do your part to change the world?
We can either wish the world were better. Or we can make it so.
You must dig in. Get your hands dirty.
Change minds, one brain at a time.
If you want to expand your reach and have a greater impact as an entrepreneur, you need to understand where your market is — not just physically, but emotionally and mentally. You must meet them where they are.
Most of the people you seek to serve won’t be ready to hire a coach or buy a course. But they’re interested in a better tomorrow.
So bring them into your world. Build a relationship.
Show them you’re an authority they can trust. Because when they do trust you, they’ll listen and be ready to follow you to where they need to go.
When you change the world of one person, you’ve already changed the entire world.
Then it’s just a matter of keeping it up.