Ever get stuck on what content or webinar you should create next?
If you do, don’t worry. We all get stuck at this stage at some point.
What I recommend is instead of staying stuck inside your own head, go out and ask your audience (i.e. your email list) what they want you to create.
Then you simply go create it for them.
Here’s a simple process to put this into action:
1) Brainstorm Potential Content Ideas.
Set aside 20-30 minutes to brainstorm ideas. Give yourself permission to come up with anything without being critical.
Ideally you should end up with 20+ ideas. They might be as simple as a topic or an actual title for a piece of content. Whatever you come up with is okay. We’ll shape it later.
1b) Take a breather. Give it a day or at least go for a walk.
Mental space is important for this process. If you know you’re going into critic mode right after brainstorming, you might be tempted to try and be critical during the creation process (DON’T do this!).
2) Rank your ideas from best to worst.
Take a look at everything you came up with. Which ideas would you be the most excited to create?
Rank them from best to worst.Then, choose the top 4-5.
3) Clean them up a bit and make them as compelling as possible.
Now’s the time to make sure they’re all formatted in a similar way.
I recommend making sure they’re all formatted as a title, with similar length. You’ll see why in the next step.
4) Write a simple email asking your audience to vote.
Put each title in a list. Ideally they’ll each be similar in length so one title isn’t sticking out too much and potentially skewing the results.
Next, hyperlink each title. That way the reader can simple click that title to vote on it.
5) BONUS: Create simple 1-question surveys for each title
Getting your readers to tell you what specifically they’d want to learn in the piece of content can be very helpful.
Here’s what to put on the “thank you page” after the reader votes (clicks the title they find most interesting).
First, remind them of which title they chose, like “Thanks! Great to know you’re interested in a training on ________”.
Then put the survey and ask something like “If I were to create a training on this topic, what is the #1 thing you’d most want me to cover?”
The responses to this simple survey will help you create an outline and make sure you cover what really matters to your audience.
And that’s it! Use this to enlist your audience in helping you create your next great piece of content.