The other day my client did a promotion for her signature program.
Looking at the results, one thing stood out.
She noticed that every single person who joined her $1000 program was already a customer of one of her lower ticket (~$50) courses.
When you think about it, it makes sense.
Buyers tend to keep buying.
And it’s not just this one example. Other marketers and entrepreneurs see the same thing.
Because someone who buys is a different type of person than someone who only seeks out freebies.
I know this from my own experience. Maybe it mirrors your own.
When I was starting out in business, I hoarded up every business guru’s freebie lead magnet.
If it was free, it was for me.
What’s worth noting is that while I was this way with courses and information…
…I was still spending plenty of money elsewhere.
And this is how I approached things for a year or two.
Soaking up all the free information. Even getting tempted by a few launches.
But yet I would never take the leap. I stayed put, content with my endless folders of free checklists, guides, and ebooks.
Until one day, I finally bought my first high ticket course.
And it was like a switch flipped in my brain.
From then on, I was officially a buyer of courses and information.
And I’ve gone on to buy a lot more courses (don’t ask me how many).
So what’s my point?
A lot of times freebie seekers are simply not going to buy from you. At least not for awhile.
Could be next month. Could be many months from now. It’s impossible to know when that “switch” will flip for them (if ever).
And that’s okay.
I see entrepreneurs spend way too much effort trying to convince people they should want to buy.
But trying to convince someone they should want something is a pointless, Sisyphean task (AKA a total waste of energy).
“You should want to buy a course on productivity! And also, buy my productivity course!”
Don’t try to convince someone to invest in a convertible when they’re happy taking the bus. It’s a recipe for failure.
Instead, focus on the people who are serious about investing in themselves.
There are plenty of fish in the sea (even if you’re in a tiny niche).
Plenty of people already invest in their productivity (or whatever your topic is).
Focus on finding customers who already invest in that area.
Then simply help them understand why you’re the best choice for them to get the results they want.
Focus on people who value and are willing to pay for the expertise, insights and results you provide.
And as a bonus, you’ll still attract plenty of people who are happy to enjoy your free content for now.
Treat them right and build a relationship, and they’ll buy when they’re ready.