One of my clients has reached the stage in her business where the choices are no longer “good vs bad”.
In the beginning the choices are easy.
As an example: When you first start, your website probably gets less than 100 visits per month:
And so if you spend 3 hours futzing with your website…
Adjusting little things like where this picture is aligned, the perfect font, etc…
Those tiny changes only get noticed by, at most, 100 people each month. None of whom are likely to turn into clients.
But if instead you spend those 3 hours reaching out to your network, asking for referrals and booking sales calls…
That’s clients and revenue for your business.
100 people maybe-but-probably-not noticing a nicely formatted website (but that they won’t recall in 5 minutes)…
Or actual paying clients for your business.
The choice is clear. It’s a good option versus a bad option.
But once you reach a certain stage of business, the choices aren’t as clear cut.
Problems switch from easy “good vs bad” decisions to “good vs great” choices.
Which in practice is a much harder choice to make. Because when good is comfortable, it’s hard to give it up to go for great.
In the early days, you’re ecstatic when you can get a few sales calls booked on your calendar.
But once things are good and your calendar is filled up you’re faced with a new problem. And the decision isn’t so clear cut.
Because while you want to be grateful for all this new opportunity, you know you can’t grow beyond this point without making a change.
You can get all the clients you want, but it means you’ll be exhausted working 12+ hour days.
Good = having plenty of sales calls and earning decent revenue
Great = finding a way to add leverage in your business and free your time
It’s important to know which stage of business you’re in.
And once your reach a certain level, ask yourself:
“Where am I choosing good when I should really be going for great?”
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