“Your business is not a collection of parts that can be tweaked one at a time. Instead, your business is a system from which results emerge from the interactions of the parts.”Andre Chaperon
Taken apart, a system becomes like a car deconstructed with each separate component sitting idly across the floor.
Interesting to look at, sure. But no single piece alone will get you to your destination. It’s the constructed car that does the trick.
It’s in this same way that an advertisement alone does very little.
You need the entire system — each piece working in tandem to produce a sum greater than its parts — to generate results for your business.
Which is why I find it frustrating to see a corner of the internet marketing world that’s obsessed with copy & paste templates.
But just because something worked in another marketing system, doesn’t mean it’ll work in yours.
Be wary when someone who promises that some flashy new component will improve your marketing. Many times it will actually do the opposite.
These offers are everywhere because they sell extremely well. Many people want a shortcut.
But just because something sells well doesn’t mean it’s the most effective way to build a long-lasting and finely-tuned marketing system.
It’s certainly easier to sell a formula for creating viral lead magnets than to help you think more clearly about what kind of an audience that lead magnet will attract.
Be thoughtful about how your system works. Diesel fuel may have certain advantages. But you’d be a fool to put it in your gas engine car.
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